Data Centre Case Studies | Telehouse



Established in 1996, Tibus was one of the first Internet Service Providers set up in the UK and  Ireland. As one of the longest established providers, the Tibus team is one of the most experienced in the digital infrastructure industry, specialising in hosting and streaming services for upwardly mobile SMEs, multinational enterprises and government organisations. Tibus are based across its Belfast and Dublin sites, focused most notably on contracts delivering ITV Player catch-up via the UTV Player and  commentary of Barclay’s Premier League matches  on behalf of Talk Sport, worldwide.

Faced with the challenge of delivering its media content on an international scale, Tibus looked for a data centre partner of experience and high standing which could meet their four challenges. To meet these needs, Tibus turned to Telehouse.

Andrew Maybin, Managing Director of Tibus comments “We have millions of simultaneous users, putting huge pressure on us to deliver the same quality of product to each and every customer. No one can touch Telehouse when it comes to global carrier access, the most critical factor in allowing us to stream content effectively across such a huge user base. The power density and security at Telehouse North, but especially Telehouse West, allow us to serve our customers worldwide with high quality content on a consistent basis.” 


 
Established in 1996, Tibus was one of the first Internet Service Providers set up in the UK and  Ireland. As one of the longest established providers, the Tibus team is one of the most experienced in the digital infrastructure industry, specialising in hosting and streaming services for upwardly mobile SMEs, multinational enterprises and government organisations. Tibus are based across its Belfast and Dublin sites, focused most notably on contracts delivering ITV Player catch-up via the UTV Player and  commentary of Barclay’s Premier League matches  on behalf of Talk Sport, worldwide.
 
In 2011, Tibus was searching for a London data centre base, which would support its ambitions to attract global brands. Tibus was looking to answer four key challenges: how to deliver large scale global streaming, guaranteeing the security of its operations and easy maintenance.

Tibus’ main responsibility is for streaming on a global scale. Being behind the delivery of brands such as ITV Player’s catch up service via the UTV Player and  running English Premier League commentaries  around the globe, the most prominent challenge that the company faces is international carrier access. Tibus had to find a partner which could enable streaming live commentary as far as South America and the Middle East, through international carrier density, allowing fans from across the globe to follow their team in real time.

Away from the bright lights of the media landscape, many of Tibus’ key customers also have in depth security requirements. For customers, particularly those from the government and energy sectors, regulatory compliance is a top priority. In line with government standards, accreditation such as ISO27001 must  be met. Similarly, organisations such as FIFA conduct extensive audits concerning data security before working with a potential partner. To maintain top level clients such as these, Tibus had to guarantee and future proof its accreditation.

As well as streaming and security, for a business such as Tibus, ensuing the robustness of up-time is critical. If UTV Player  goes down, even for 30 seconds, huge advertising opportunities are missed, directly translating to lost revenues.  Beyond the immediate financial losses, the reputational damage would drive away big customers in future. Being able to guarantee international up-time for content online is crucial to the company’s success. Tibus had to identify a partner which could make available sufficient in rack power density. Having to deliver the highest quality media content across the globe on a consistent basis requires a power density that not all data centres can match.

Andrew Maybin, Managing Director at Tibus comments, “The Premier League is a great example of the high profile brands we want to work with. The contract that we have to deliver their commentaries is hugely challenging. In order to make the most out of this, we needed a partner that could illustrate the carrier density, security, and stability that ensured we could reach listeners in all corners of the globe.”

But it’s not just the technical side that needs to be given due care and attention. On a monthly basis, Tibus flies in its engineers to London to conduct maintenance work. Time is precious in this line of work and instant, seamless access to the data centre is vital in letting Tibus concentrate on its own frontline services.
 
Faced with the challenge of delivering its media content on an international scale, Tibus looked for a data centre partner of experience and high standing which could meet their four challenges. To meet these needs, Tibus turned to Telehouse.
Originally working with Telehouse in 2011 as a colocation partner, Tibus began operating from Telehouse North, taking advantage of the global carrier access, using the data centre for its security, power and cooling needs, critical to the delivery of its frontline services. Tibus was up and running within six months, in time for the new football season, a crunch time of the year.

Maybin continues, “Telehouse has enabled international carrier access in a secure facility, and delivered 100 per cent uptime in an environment which is easy to maintain. This has resulted in our customers around the world having full, uninterrupted access to our content, which will keep them coming back for more.”

In 2012, Tibus grew its presence, choosing a footprint in Telehouse West. By expanding with Telehouse, Tibus developed with a well-respected partner, a leader with international carrier access, industry leading power density (capable of hosting up to 10kW) and security credentials. These were crucial in helping Tibus to go onto secure contracts with government and other high ranking organisations.
 
Serving millions of unique users around the world, Tibus bears a great responsibility for delivering media content seamlessly to a vast audience. The majority of this content comes from Telehouse data centres, making performance guarantees crucial.

“We have millions of simultaneous users, putting huge pressure on us to deliver the same quality of product to each and every customer” says Andrew Maybin, managing director at Tibus. “No one can touch Telehouse when it comes to global carrier access, the most critical factor in allowing us to stream content effectively across such a huge user base. The power density and security at Telehouse North, but especially Telehouse West, allow us to serve our customers worldwide with high quality content on a consistent basis.”

On a less technical level, working with Telehouse has also brought tangible benefits to internal staff at Tibus. Safe in the knowledge that everything is in hand at the data centre, the company can concentrate on delivering its frontline service and doing so more efficiently. For instance, the billing process has been brought forward by two whole days with Tibus now able to start billing as soon as a service starts, not only making the company more efficient, but allowing it to operate more profitably.

Andrew Maybin comments, “Aside from the technical expertise that we gain from working with Telehouse, it’s the little things that make a big impact. Our team knows that when it visits Telehouse every month, it will have instant access to the data centre, staff will be on hand to assist when needed and rubbish will be cleared away without a second’s thought. This may sound trivial, but the time this attention saves our engineers is significant and can have a real impact on the bottom line.”

The Future

With 70 per cent of its media content going through Telehouse’s data centres, Tibus could easily see traffic double within the next twelve months as a result of the success of the deployment to date.

“We have total faith in Telehouse, to the extent that the team feels like an extension of our internal staff. Telehouse has helped us tap into new markets and has the capacity to do so again in future. We are not going anywhere.”

Tibus continue to work with Telehouse as a key partner, ensuring their core ICT infrastructure delivers exception service to their end users globally.