Customers are demanding more from their digital experiences when dealing with financial services organisations. Personalisation tactics are therefore growing in popularity as companies look to increase loyalty, but they also need to consider the role of other technologies.
How can financial services companies improve their digital customer experiences, all while factoring in cloud, privacy and security? What role does connectivity play in customer satisfaction? And is cloud the answer to all digital transformation strategies?
To explore these questions, Nick Layzell talks to Matthew Lempriere, Head of Sales: UK, ME & APAC at BSO and Halil Kama, Senior Peering Advisor at the London Internet Exchange (LINX) in this episode of Making Connections.